Real estate marketing ideas for those looking to win the real estate marketing game.
The competition is fierce, and these days there are many real estate companies and agents around. You don’t know who is among them.
Real estate agents are still key in the home buying and land buying process; buyers are increasingly looking to do more work online before involving the experts.
If you’re not active, engaging, and networking online, then you’re missing out. So with the market being harsh here are marketing tactics or let’s say ideas or tips to differentiate you from being just a real estate agent.
Set Yourself Up For Social Media Account
Make sure you set up yourself on social media accounts like Facebook, Instagram, and Twitter and build a network of real estate prospects and then Interact with users, share good press, and promote your properties.
Actively Post on Social Media
Pretty much everyone uses social media to share updates about their lives, but as a real estate agent, use social channels to grow and nurture your business. Meet your clients and prospects where they are: online.
One mistake that agents make with social media is only posting home listings. This provides no real value to anyone that isn’t currently in the market to buy a home. You need to share the value-rich content we discussed before on these social channels. Ask your network to engage with you and share their own thoughts in the comments, and be sure to respond when they do.
Make Yourself Easy to Contact.
Put your contact info on every page of your website. Ideally, make an impressive contact us page that grabs attention.
Create a Business Card.
This might not be very important for independent marketers or salespeople. But taking it as a business will help package you as a real business real estate manager.
Get an awesome-looking business card and hand them out like flyers. But you must be strategic about this. You don’t just share flyers or give cards to people anyhow else you waste your time and money doing it.
Make Use of Images.
Making use of images is so very important in many ways. What you have to do is showcase the best side of the area or land you are selling and what to offer.
Images must be of high-quality, beautiful photos of local town landmarks and familiar sites.
Create an Irresistible Content Offer to Capture Leads
Real estate marketers should consider producing an ebook like “X number of things new homeowners should consider before buying” or “X most valuable features of a new home.” Offering free ebooks in exchange for an email address (and zip code, in the case of real estate) is a great way to capture leads.
Create a Virtual Tour.
Creating virtual tours is a great way to give a comprehensive, accurate preview of the property to potential buyers. Your client’s time is precious, and they want to understand as much as possible about a property prior to visiting in person.
Create Animated Video.
Consider outsourcing a quality animated video for your real estate business. It must be short, cute; high-quality cartoon videos which can help establish your brand as well as give a touch of personality.
You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted.
Create and Plan a Newsletter.
Email marketing is one of the best strategies for building client relationships. Collect emails from your website and social media, local outreach, or any other methods you can think of. Send your email subscribers the stuff they’re looking for – notify them about new land offers and houses.
Nurture them in email campaigns. Send them your “5 Things Every New Land Owners Should Know “ebook. Deliver content that will help them take the appropriate next step.
Create a Niche For Yourself.
Make yourself stand out by going into a different niche. Making a name for yourself in regards to a specific niche need can make you memorable, especially in the saturated real estate business in Nigeria
Use Emotional Storytelling Tactics.
Utilize emotional storytelling with compelling copy and powerful visual elements. Humans respond to telling stories – tell a good one and clients will flock to you.
Host a Webinar.
If you feel comfortable enough, hosting a webinar can be a great way to garner attention from prospects. Host a “12 Little-Known Things to Look for in a land” webinar, providing a Question & Answer at the end for questions.
Webinars can also be repurposed as YouTube videos, with can serve as valuable video content that can live permanently on your website!
Try Paid Social Ads.
Don’t be afraid to dish out dough for paid ads on social media. With organic reach dwindling on many popular social networks like Facebook, paid Facebook ads are often the most effective way to get in front of clients. Facebook has tons of great targeting features that ensure you’re only paying to get noticed by your key target audiences.
Host Free Seminars for Land and Home Buyers.
Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic 101 seminar about the basics of land buying and home buying.
Remember, marketing today is all about inbound, and that doesn’t just apply online. Users want you to share some of your knowledge for free before investing time and money in you. A land buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. That relationship will be worth its weight in gold when they’re ready to buy land.
Ask for Testimonials From Former Clients.
For other deals, you closed successfully or clients you’ve helped in the land aspect, their testimonials are trust signals. Showing that people really endorse your services.
A testimonial means the world to potential prospects. When a buyer has had a great experience with you, reach out to them and ask for a testimonial.
Create an Awesome Website
In today’s world, it has been researched and proven that before anyone decides to buy something they search the internet. Today’s consumers like to do a lot of online things when making major purchases, and that includes land hunting as well.
So information to new land buyers or home buyers will make you exceptional but on your website make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and neighborhoods around the area or property and also their respective walking and driving distances.
Create Content that Provides True Value
Create valuable content that sells. As a real estate agent, creating valuable content for clients who are in the market to buy or sell land or home. Active prospects are looking to do either and buy seeing your post on one listing or your website can be helpful for them.
You should share and send content that is full of valuable information applicable to prospective buyers or clients not currently in the market to buy or sell. Having shareable content will also increase your exposure to potential clients. This way they remember you when they’re ready to make a move.
18. Get on Classified websites.
A classified website will basically be of help for real estate marketing, and you really need to be on there it if you want any chance of being discovered.
A classified website like jiji.ng offers the ability to advertise as an agent on their website. Also, Nigeria property center There is a high turn-on of traffic on this website, and as a real estate marketer taking advantage of it is good. Sign up and read their ad packages.
Keep In Touch.
Stay in touch (even months and years later) with past buyers in order to build in that good relationship. Send anniversary cards, holiday cards, etc to stay fresh in their minds. When they have a friend who is ready to buy, they’ll pass along your info.
Ask for Referrals or Create a Referral System.
Provide incentives for past clients to refer you to future buyers and create a strategy to ask clients for referrals and make it standard practice. When you’re short on time, the amount of effort required to generate referrals may feel daunting. Don’t be nervous about putting yourself out there and asking your happy clients to refer you to their friends or family that are likely to buy a land the chances are they will be happy to do so and you’ll gain potential future clients from it.
This really helps a lot and I have used this referral thing to close so many deals.
Follow up with Clients
As a real estate agent, it’s critical and very important to stay in touch with your past clients. For most people, buying or selling a home doesn’t many times in their lives, but when it does you want to be the agent they call.
Building a friendship relationship with your past clients isn’t that bad. In fact, since they trust you they will continue to refer potential buyers to you.
It won’t even cost you a penny is to pick up the phone to thank clients for their business. You can do this if it’s been a couple of days after they bought or made a deal with you and when it’s their birthday or wedding anniversary, you could also send a birthday message or you call them to celebrate with them. Just connect with them when it’s not really a business transaction.
Adeyeye IfeOluwa is a Web Designer & Developer, Digital marketer, Real Estate Consultant, and Writer
Landsprout.com came with a passion to help you achieve wealth in real estate investment and solve the hassle within it.
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