Real Estate Digital Marketing Ideas and Strategies Use to Generate Leads and Make Sales in Real Estate Business
It is a serious task as a real estate agent or consultant, looking to sell, rent or lease out a property. It is even a serious one for new real estate starters. But this article you about to read will help you on how you can start easily.
There are many real estate digital marketing ideas and all listed here and I have used most to sell and close deals.
What is Digital Marketing?
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.
Digital Marketing objective is to create brand awareness, increase traffic and sales to the website by different marketing channels such as SEO, Social Media, Email Marketing, Paid Advertisement and Blogging.
As you could see from the definition above, a lot of promotions and campaigns are involved to sell.
Now with all the channels to market your real estate business, one or more could do the whole work to close a deal but you should lay your hands on many channels to know what works best for you in real estate digital marketing.
So you need to put on good marketing efforts to start and run a successful real estate business.
As much as you can put in the effort, you will reap the rewards associated with the real estate business.
You are not the only individual looking for ways to market or sell your real estate business; there are many experienced property agents out there which are in the same dilemma.
For this reason, I have come up with solutions for agents and property business owners.
Real Estate Digital Marketing Strategies
For you to be a successful real estate agent or consultant, you will have to market your business and services aggressively on different avenues; not only using the word of mouth strategy or distributing flyers up and down every day but also practicing some of the most affecting marketing strategies here.
Using Online Classified Property Platforms
Leveraging on classified property websites is one of the most effective ways to sell your property.
I cannot count how many properties I have sold using online classified property websites.
What this online classified property platform does is that they help you as an agent or consultant to showcase or advertised your selling properties to potential buyers out there.
I have also help real estate developers and agent showcase their properties on these online classified platforms
There are many other online classified platforms. Just google them and choose whichever works fine with you.
But note that you will have free listings and pay listing of your properties and of course when you pay, it works faster than a free listing.
Marketing your Services or Property with Own Real Estate Website
I highly recommend you get a website to showcase your properties as an agent, consultant, and developer. It could be in the form of a blog.
Your website is your online customer service. When a potential prospect visits your website this is what they see before placing a call to you.
All you do is add your services, about, property, contact and most importantly collect leads. This is another effective way to market your property listings.
I can help you build a website and set up a blog just like this.
Using Email Marketing
Email marketing is ideal for real estate promotions. As mentioned earlier about getting a website.
All you do is after you have set up a website, sign up with email management system like most common for low budget like MailChimp, Aweber, GetResponse, insert the code from this email system to your website and when visitors visit your website or blog they enter their details and from there you do a followup.
Leverage on Social Media Platforms to Market
Make sure you set up yourself on social media accounts like Facebook, Instagram, Twitter and build a network of real estate prospects and then Interact with them, share good press, and promote your properties.
Having a social media presence like Facebook, Twitter, Instagram is branding up your company. This is another effective way to market and sell your property.
I have sold many properties using facebook. Using the facebook ads and facebook pages
Using social media will create a good brand awareness and trust from your audiences. It will help you find your target audience.
With millions of daily social media users, you need to take advantage of the opportunity presented to you through these platforms.
Now there is a lot to this. To know more read How do I use social media to market my real estate business?
Use Google Adwords
The saying goes like this. Google is your friend.
The Pay-per-click is a faster way to enable the audience to click on your real estate properties using the online advertisements, thus will drive more leads and traffic to your websites to generate sales.
Using Google AdWords to promote your real estate business is one of the most effective marketing tactics; not only will it help you generate new clients locally and abroad, but also good for remarketing.
Google promotes your local listing property and gives its more exposure on both google search result pages, websites and also on many Google partner programs on the internet.
The Use of SEO to Drive Traffic to Your Website
It’s a very effective process to increase the ranking of any website on Google’s top #1 position.
How do you use SEO to promote real estate business?
You can use a white hat SEO tactics. It is the only pure strategy to get high ranking in search engine result pages (SERPs).
You can do the SEO tactics; you will only need to go through some lessons.
Comparatively, SEO is the best type of marketing strategy that drives traffic to your website.
Using Copywriting for your Real Estate Marketing
I love this and am good at copywriting. I have used this to generate hundreds and thousands of clients.
Mastering the act of copywriting to sell your real estate property is what a real estate broker or agent needs to know.
It is the act of writing powerful and engaging advertising letters.
If you cannot do it yourself, I can help you with real estate copywriting or you can head over to my download page to download real estate copywriting templates.
With copywriting skills, your reader will have a feel of you knowing more about the property you are selling and at this point of being able to be convincing with your copywriting skills, they place a call.
Copywriting skill helps acquire new clients.
Here we are! Real estate digital marketing takes a lot but you will surely make your money if you do the right thing and apply the right settings.
It takes dedication and hard work especially on real estate business because you are dealing in one of the most difficult businesses as regard land issues.
Use the digital marketing ideas here and your clients can trust and make a deal with you.
Adeyeye IfeOluwa is the owner of LandSprout.Com, a Web Design & Developer, Digital marketer, Real Estate Consultant, and Content developer.
Landsprout.com came with a passion to help you achieve wealth in real estate investment and solve the hassle within it.
Don’t forget to connect with me on facebook, twitter, Instagram, Linkedin and Youtube