How to Use Social Media Effectively to Market your Real Estate Business
Real estate marketing ideas for those looking to win the real estate marketing game.
I have tried the online thing and all that I shared here has worked for me and it is still working if you are ready and hardworking to do it.
The fact is the real estate market is fierce these days, and these days there are many real estate companies and agents around and struggling to make a deal.
Buyers are increasingly every day looking to do more work online research about real estate before buying a particular land or house.
So, If you’re not active, engaging, and networking online, then you’re missing out.
Right here just follow and read how to use social media effectively to market your real estate business and this will differentiate you from other a real estate agent out there.
I will encourage you to use all the popular social media platforms. You never know where your prospects are.
1. Create a Niche For Yourself.
The first thing if starting out is to create a niche for yourself in the real estate business.
This is to make you stand out in a particular niche. Like if you are a real estate agent who specializes in rentals. Another example is real estate developers, by going into a different niche it will make clients to refer you immediately especially in saturated real estate business in Nigeria
2. Set Yourself Up For Social Media Account by Branding Yourself.
SignUp on social media accounts like Facebook, Instagram, Twitter and build a network of real estate prospects, Interact with users, share good real estate tips and investment tips promoting your properties.
On the note of branding, You need to brand your social media marketing strategy right as an effective property selling and letting agent, which will stand a better chance of elevating your brand value as a real estate agent. Your audience will follow you, trust you and find it easy to refer you to friends and family.
Today, many of the real estate professionals I know uses social media platforms to market their real estate business brand.
3. Actively Post on Social Media by Providing Value
Many real estate finds this so tiring and as real estate agent, using social channels to grow and nurture your business is one of the key areas to generate leads and make sales.
I see some real estate agent post but they do one mistake on social media posting home listings only.
Post land and homes for sale don’t provide value to anyone that isn’t currently in the market to buy a home. As a real estate agent, you need to share the value-rich content on these social media platforms.
When creating valuable content for your real estate business, You can sometimes incorporate lead magnets into your valuable posts; this will help in getting potential buyers’ contact details.
In addition, valuable content on your page attracts new followers and audience.
4. Make Use of Images.
Make use of images as you post on social media platforms. This is very important.
Just showcase updates and the best side of the estate or land you are selling and write good content about it. Your images must be of high-quality that people could admire when they see it.
5. Create Animated Video.
Consider doing a quality animated video for your real estate business. It must be short, cute; high-quality cartoon videos that can help establish your brand as well as give a touch of personality.
6. Host a Webinar or a Live Chat Video or Share Use Post and Videos
If you feel comfortable enough on camera you can host a live video educative which can be a great way to garner attention for prospects interested to know more about what you offer. Your Topic could be “10 Things to Look for before you buy a land in Ibeju Lekki” with that provide a Question & Answer at the end of the live chat.
With the regular posting of videos or other content, you gain more exposure to your brand. Not only will you gain required exposure, but also gain valuable backlinks to your website.
7. Create an Irresistible Content Offer to Capture Your Leads
As a Real estate marketer, you should consider getting leads in any form. Like writing and producing an ebook, podcast or videos new homeowners.
All you do is offer them free ebooks or gift in exchange for an email address. This is another ideal way to capture real estate leads.
8. Create an Awesome Website as Your First Point of Contact
The first thing a new client decides before he contacts you is doing research about your company before he decides to buy anything.
They search the internet for more information about you. So getting a website which represents you as your first contact and adding you valuable information will be of great help to your web visitors
On your website make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and neighborhoods around the area or property and also their respective walking and driving distances.
9. Create Content that Provides True Value on Social Media
Create valuable content that sells. As a real estate agent, you should be creating valuable content for clients who are in the market to buy or land or home.
You should share and send content that is full of valuable information applicable to prospective buyers or clients not currently in the market to buy or sell. Having shareable content on social media will also increase your exposure to potential clients. This way they remember you when they’re ready to make a move.
10. Create a Virtual Tour of Your Property
Create a virtual Estate tours to give a comprehensive, accurate preview of the property you are selling to potential buyers.
This will make them to understand much more about the plans and features of the property prior to visiting in person.
When you make a virtual tour, all you do is post it on social media and also on your website too.
11. Create and Plan a Newsletter
Email marketing is one of the best strategies for building client relationships. Collect emails from your website and social media, any other methods you can think of.
Send your email subscribers the stuff they’re looking for and notify them about new land offers and houses.
Nurture them in email campaigns. Send them your “5 Things Every New Land Owners Should Know “ebook. Deliver content that will help them take the appropriate next step.
Read Steps on Email Campaigns
12. Use Emotional Storytelling
As a real estate marketer, you should learn to utilize emotional storytelling with compelling copy and powerful visual elements. This is a copywriting method that can make you a lot of leads if you do this well. Just tell good stories and clients will flock to your email list.
It has been proved that humans love hearing and reading stories. Give it a try!
13. Use Facebook Ads
Facebook Ads have become one of the most effective ways for real estate agents to have success in the digital era.
Facebook has over 2.2 billion active monthly users. You can see why it’s so good for small and big brands to have an online presence on Facebook.
Facebook ads are often the most effective way to get in front of clients. Facebook has tons of great targeting features that ensure you’re only paying to get noticed by your key target audiences.
Learn How to Advertise on Facebook
14. Host Free Seminars for Land and First Time Home Buyers
Make yourself and your knowledge available to the community by hosting mini-seminars around. Consider holding a basic seminar about the basics of buying land and investing in real estate.
This could be time-consuming but your relationship with those who attend will be impressed and worth it when they are ready to buy land from you.
15. Follow up with Clients using Email, SMS
As a real estate agent, you have gather leads and you aren’t doing a follow up is bad business for you. It’s critical and very important to stay in touch with your new and old clients.
Build a friendship relationship with your past clients and new ones too. Build a relationship with new clients and close the deal to make them buy and also refer potential buyers to you since they trusted you already.
Don’t stop from there, keep building a solid relationship! Send or call them on birthday, anniversaries, graduation to celebrate with them. I tell you this they love it and feel so special reaching out to them. Just connect with them when it’s not really a business deal.
16. Build Your Community
One of the most useful real estate marketing ideas we can develop today is the use of building a community on social media platforms.
Create a community of like-minded individuals, build that community and market to them.
For example, you can create a page on Facebook; or create a real estate forum platform of your own.
17. Make Yourself Easy and Available to Contact.
Add your contact information on every page of your website and social media platforms. Make it more appealing for them to contact you immediately.
Here it is. I know it’s a lot but it is worth trying and doing it than never giving it a try at all. All that you read here works and you should begin from now.
If you have any questions ask from the comment below.
Adeyeye IfeOluwa is a Web Designer & Developer, Digital marketer, Real Estate Consultant, and Writer
Landsprout.com came with a passion to help you achieve wealth in real estate investment and solve the hassle within it.
Don’t forget to connect with me on Facebook, Twitter, Instagram, Linkedin, and Youtube